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Are you overwhelmed by all the data in front of you?
There’s an unprecedented richness of data out there, but how can you turn it into actionable insights?
You see, the journey from data to insights is littered with challenges. You will need a potent set of steps to combat them.
Here we’ll show you how to extract insights from mounds of data, cut through useless information, and make faster data-driven decisions in your organization.
What Are Data and Insights?
Before we get into it, let’s de...

Once your site is live and your first stream of traffic trickles in (whether it’s from paid ads or organic traffic), several factors start running in the background to determine how successful your site will be.
These factors are on your site but work hand-in-hand with the mind of your web visitor to elicit some response. They decide your bounce rate, number of sign-ups, social shares, purchases, etc.
Some people make the grave mistake of seeing them as secondary elements that drive sales and...

Ecommerce is a magnificent gift from the internet. In 2020, Ecommerce is a major industry and if you’ve taken as much as a shallow dive into it, odds are you’ve already heard of Shopify.

Shopify is the most popular ecommerce software or platform, catering to over 600,000 businesses in 175 countries. It’s startup-friendly, cloud-based, and easy to use for selling, promoting, and shipping your products.

For beginners, Shopify can feel overwhelming at first. So, it helps to get some...

Most companies have taken a beating from the pandemic. The social restrictions that keep us safe and curb the spread of the virus has hurt the global economy.
While 11.1% of marketers believe marketing isn’t important during this period, most marketing departments are getting pumped with funding as companies strive to remain relevant and keep the interest of their customers during the pandemic.
As a result, marketers have to make strategic shifts in their methods to adapt to the new paradigm....

According to Internet Live Stats, there are over 1.7 billion websites on the internet. Most, if not all, of these websites are created to be seen by other people besides the website creators. It is for this reason websites are built with search engine optimization in mind.

Search engines are those web softwares used to search the internet for content. Examples are Google, Bing, and DuckDuckGo. They have an index of a staggering number of websites and use these to answer your search queries wi...

Online advertising is any action aimed at promoting a product, service, brand or organization to a group of internet users and/or mobile users for profit. It is also known as digital advertising, e-advertising, or online advertising. Many organizations, companies, or groups need to advertise on the internet at any point in time for different reasons. Let’s see some great reasons...

Desktop as a service (DaaS) is one of the best ways businesses can virtualize their IT department and remove the geographical barrier that comes with on-premises Virtual desktop infrastructure (VDI). Leveraging on desktop cloud computing, you can cut costs and divert your IT talent to other projects while outsourcing IT services to the right Desktop-as-a-Service provider.
What is DaaS (Desktop as a Service) and Why Do You Need It?
To grasp the concept of DaaS, you need to know what VDI (Virtu...

If you are reading this, you’re probably already sold on the idea of livestreaming your event. If you are here just out of curiosity, it’s going to pay off. Trust me.
Livestreaming your event is something that’s becoming more mainstream these days. Its popularity among digital marketers, for example, has spiked this year. The stats for gamers is even more insane.
For someone who already knows the tremendous marketing benefits of livestreaming, this comes as no surprise. But if you are still o...

This includes everything 'backend-ish' that's written before a top-quality SEO content gets published. It has the meta description, URLs, crosshead tags, keywords, meta tags, alt tags, links to stock images for illustration, etc. I wrote it for a leading publishing company, 4OVER4.

The article begins this way, "Right now, in most wallets, there are business cards that have sat there for eons, aging and never being used. On desks, and in drawers in many offices, there are many more of such cards."

A dollar lost today can be regained tomorrow but an hour wasted today can never be gotten back. Whether that hour should have been spent having dinner with your family or working on a profit generating activity for your business, you can’t get it back. Every moment an employee loses — because of excessively long meetings, project delays, inefficient workflows, poor communication —hurts business and causes employee dissatisfaction to grow.
Dominoes Named Disaster
In procurement and supply chai...

The year is 2010 in Gothenburg, Sweden. Felix, a 20-year-old undergrad, has lost interest in his major Industrial Economics and Technology Management. He would later start drifting away from his academics and towards his passion — Photoshop and video games. Then he shares the latter with the internet on this new site called YouTube. Today, Forbes named Felix Kjellberg the highest-earning Youtuber. He makes up to $15 million per year. The name of his channel is PewDiePie.
Going into stories of...

In 1997, Apple was in an awful state. Steve Jobs, who was one of the founders of Apple was previously fired from his own company was brought on as a last hope of reviving the company. Once Steve Jobs returned as the interim CEO and he immediately did something that inspired not just Apple’s customers, but also the employees who’d forgotten what Apple meant. He launched the campaign ‘ Think Different .’ He had two core strategies in this campaign:

1. Make the best products in the world, and

2....